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Overconsumption re-branded as Self-Care
What happens when self-care becomes an aesthetic display of pampering through products and not a mindset? My question is: Would you buy it?
Self-care has been a big hit for the past five years. Allowing ourselves to become a better version of ourselves in the long run, and taking care of ourselves on the daily is a great practice to have.
Yet, when the narrative turns from being healthy to looking your best with a high-maintenance mindset, it cues consumerist brands to plug in their secret sauce (read lotion/serum/gel) and show them the money!
Here is how it is, in fact, a form of self-care to stay away from products branded as self-care must-haves.
The Problem of ‘Materialistic’ Choice
Search anything related to self-care and you are bound to receive featured products by influencers and celebrities that range from skincare sets to massage oils and serums. Yet, why is it that self-care is dominated by skincare?
It is ghastly that almost none of the self-care content we see today promotes fitness and eating healthy as an equally (if not more) important form of…
